# What this site records about you > No accounts and no forms. What this reference records about a reader, the two analytics cookies, what leaves the browser anyway, and who receives it. Source: https://flooringcompared.com/privacy Documents last read: 2026-11-09 A reference that asks manufacturers to declare what they measured owes its own readers the same declaration. This is it: what this site records about a person who reads it, what leaves their browser anyway, who receives that, and what nobody here can do with any of it. ## What is collected here Nothing a reader types is collected, because there is nowhere here to type it. This site is a set of static files. There is no account, no sign-in, no mailing list, no comparison box, no filter, no search field and no form of any kind on any page. What is recorded is the reading itself: Google Analytics notes each page view and how long the page stays in view, and writes two cookies to do it, both named below. That is not restraint, it is the shape of the thing. A reference whose argument is that a figure should say where it came from does not get to gather its readers’ inputs quietly on the side. Page views are counted with Google Analytics, along with how long each page stays in view. Whatever this build does, it does on every page alike: there is no page here that counts something the others do not. ## What this site does not do Each of these is a thing reference sites of this kind commonly do, and each is absent here. They are listed one at a time rather than summarized, because a summary is what a reader has to take on trust and a list is what they can check. - No advertising, retargeting or conversion pixel of any kind. - No cross-site identifier, no device fingerprinting, no probabilistic matching. - No session recording, heat mapping or A/B testing tool. - No embedded video, map, comment thread, chat widget or social button. - No personalization: nothing a reader looks at changes what any other reader is shown. - No mailing list, because there is no address to put on one. - No sale or rental of anything about a reader, and no advertising account linked to the analytics record. ## What leaves your browser anyway A page cannot be read without a request being made, and a request carries an address. So three kinds of party see something: the company that serves these files, which sees every request; Google, whose analytics script each page asks for unless the browser sends Global Privacy Control or Do Not Track; and, on the product pages that show a manufacturer’s photograph, the manufacturer whose server holds it. The distinction that matters is between a link and an image. Every figure on this site carries a link to the manufacturer document it was read from, and a link sends nothing anywhere until a reader follows it. A photograph is different: it is the manufacturer’s own file, served from the manufacturer’s own host, and a browser fetches it while drawing the page, without asking and without being asked. Four of the 16 product lines in this release carry a photograph taken by the manufacturer of that line, and they are served from that manufacturer’s own host rather than copied here. That is deliberate and it is explained on the pages themselves: a photograph of a real product is a citation like any other figure, and rehosting it would be reproducing it. It also means that on those pages a reader’s browser makes a request to one company this site does not control. Every page also asks Google for its analytics script, on the terms the table below sets out. Beyond those, no page on this site loads a font, a script, a style sheet, a map, a video, a comment widget or a social button from anywhere else; the two typefaces are served from this site with everything else. ## Who receives it What those companies do with a request is governed by their own notices, not by this one. The company that serves these files does so under the terms of the account this site holds with it. Google keeps the page-view records under the terms of this site’s analytics account, in which Google signals is off and no advertising account or data export is linked; event-level detail is deleted after two months, and what is tied to a browser’s identifier once fourteen months pass without that browser returning. By Google’s documentation neither limit applies to the aggregated counts in its standard reports. With the manufacturers this site has no agreement: it sends them nothing a browser does not send every server it asks for a file, and receives nothing back but the picture. The photographs are loaded lazily, so the request is made when one comes into view rather than when the page opens. That is a consequence of how the page is built rather than a privacy measure, and it is written here as the former. Following a link off this site is the reader’s own act, and from that point the site they arrive at sees them the way any site sees a visitor. The manufacturer documents cited throughout are on those manufacturers’ own servers, and this notice does not speak for them. *Everyone who receives anything about a reader of this site, counted from what the pages load.* | Who receives it | What they receive | When | | --- | --- | --- | | Cloudflare, Inc. | The address the request came from, the browser it came from, and which page was asked for. | Every request, including this one. | | Google — googletagmanager.com | The same three when the analytics script is fetched. The script then sends Google a record of each page view: the address and title of the page, the page that linked to it, the browser’s language, screen size and reported device details, and what the two cookies hold. When the page is closed or moved to the background it sends one more record, of how long the page was in view. | Each page view on flooringcompared.com, unless the browser sends Global Privacy Control or Do Not Track. | | MSI — cdn.msisurfaces.com | The same three, plus the address of the page the photograph is on, which names the product being read about. | On 4 product pages, when the photograph comes into view. | ## Cookies, Do Not Track and Global Privacy Control This site sets two cookies, both written by Google Analytics: _ga and _ga_C4YNJ61C70. They are first-party cookies, set on this domain alone, and neither holds anything that names a reader: by Google’s documentation the first tells one browser from another and the second keeps the state of the visit in progress. Google gives both a two-year expiry; Chrome, measured here, shortens it to 400 days. Nothing else is written to a browser’s cookies, local storage or session storage. A browser that sends Global Privacy Control or Do Not Track is not counted at all. Each page checks for both signals before it asks for the analytics script, and when it finds either one the script is never requested: Google receives nothing about that visit and neither cookie is written. The same is true on any address other than flooringcompared.com, so a preview or a copy of this site counts nobody. There is no consent banner. Those two signals are the way to refuse, and they are acted on before anything is sent. A reader already counted can delete the two cookies, after which the browser is counted as new on its next visit, or not at all if it then sends one of the signals. ## Server records The company that serves these files keeps ordinary web-server records of the requests it handles, in the way every host does: the address a request came from, the browser string it carried, what was asked for and when. Those records are kept by that company, under its terms and its retention periods, and they are named in the table above for that reason. Nothing is exported from them here, nothing is joined to anything, and nobody working on this reference reads them page by page. ## Children This site is not directed to children under thirteen and nothing on it is designed to attract them. It asks nobody for information, which includes them, and the page-view record described above holds no name, age or contact detail. There is nothing here that a child could submit. ## Selling, sharing, and the rights US state law gives a reader Nothing about a reader is sold or rented, and no cross-context behavioral advertising happens on any page: Google signals is off in this site’s analytics account and no advertising account is linked to it. The parties that receive anything are the ones in the table above, and what each receives is set out there. Several US states give a resident the right to ask a business what it holds about them, to have it corrected, and to have it deleted. This site itself holds nothing about a reader. Its analytics account holds page views and their time in view, tied to the identifier in a browser’s _ga cookie, and nothing that names the person using that browser. Deleting the two cookies cuts that tie for good, and what was recorded under the old identifier is deleted once fourteen months pass without it being seen again. ## The channel that is not open yet This notice cannot yet offer an address to write to. The publisher’s trading name and contact details are withheld at present by its own decision, and no correspondence address is published on any page of this site. That is a real gap and it is stated rather than dressed up: a request sent to this site today reaches nobody, because there is nowhere to send it. A forwarding address is being set up. When it opens it will be published here and in the imprint at the foot of every page, and this notice will carry a new effective date on the day that happens. Until then, the thing a reader would most reasonably want a channel for does not need one. Every figure on this site carries a link to the manufacturer document it was read from, so any cell here can be checked against its primary source without going through us at all. ## Changes to this notice A privacy notice goes wrong by standing still while the site moves. The parts of this page that describe what the site loads are therefore not written here at all: they are assembled from the same records the pages themselves render from, so a photograph added or an analytics property configured changes this page in the same build that changes the site. The wording that is written by hand is held against a recorded copy by a build gate, and wording that changes without a new effective date fails the build. What was replaced stays in the repository’s history rather than disappearing. Effective from 9 November 2026 (2026-11-09). The wording above is held against a recorded copy by a build gate, and wording that changes without a new effective date fails the build rather than shipping quietly. [Who publishes this reference](https://flooringcompared.com/about) · [how the figures were read](https://flooringcompared.com/methodology) --- Every figure on this site is a manufacturer’s published declaration, reproduced with a link to the document it came from. Quote it with its citation and its condition: a maximum run without its declared unit, or a slip figure without its test method, is not the fact. --- This reference is compiled and published by **the operator of this site**, a materials-only flooring retailer in the United States. It sells the category it describes here. No brand pays for inclusion and no brand is ranked; no figure attributed to a manufacturer is the operator’s own measurement, and each is reproduced with the document it came from. The counts and coverage figures are this reference’s own arithmetic over those declarations. The operator sells flooring materials. It does not sell or arrange fitting, and this site publishes no labor figures and no offers. Page views are counted with Google Analytics, along with how long each page stays in view. There is no filter, no form and no comparison box on this site. Nothing a reader could type into. [What is counted](/about#measurement). [Methodology](https://flooringcompared.com/methodology) · [Field dictionary](https://flooringcompared.com/fields) · [JSON](https://flooringcompared.com/data/spec-v1.json) · [llms.txt](https://flooringcompared.com/llms.txt) · [Privacy](https://flooringcompared.com/privacy) Documents last read 9 November 2026. This release carries 16 published products across 8 brands.